notonthehighstreet.com
TV ADVERTISING
Tasked with producing TV ads with limited time and budget for Valentine’s Day 2016 and Mother’s Day 2016 'Not like other gifts' campaigns, we used a template structure with interchangeable visuals that flexed across multiple narratives with bespoke voice overs. The concepts and scripts were created in-house and working with production company Blac Ionica, the ads were delivered in under four weeks from initial brief.
The two different length ads were created for distinct purposes – 30” spots to drive brand consideration and 10” spots to highlight the brand narrative and heritage. Both these metrics saw unprecedented uplifts with existing and newly acquired customers. This project also earned the team ‘Best Project Award’ at the in In-House Design Awards 2016.
