KATE WRIGHT

With a brief to expand the perception of notonthehighstreet.com beyond gifting, we ran a campaign illustrating the breadth of range available in the homeware category. The campaign creative centred around the strapline 'MAKE EVERY CORNER EVERY BIT YOU' with composite images of a hero piece of furniture, styled in three different looks and accompanied by attitudinal copy.

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The advertising ran in tube stations around London and was complemented below-the-line with a CRM and digital series, including ‘how to’ videos and delivered a 15% uplift in revenue over the campaign period and unprecedented rate of new customer acquisition.