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notonthehighstreet.com
APP DESIGN
The Gift Finder app was redesigned in-house following the brand refresh. The project encompassed a complete overhaul of the UI, significant changes to the UX and new features. To support the relaunch we created a targeted marketing campaign which was amplified over the Christmas period.
The app was a success not only with customers but also the industry. Upon release in December 2014, the app was listed in the Best New Apps on the iTunes App Store as well as reaching #1 on the Lifestyle Charts and #23 on the overall charts with a 4.5 star rating. The app had a conversion rate four times the site average and was an invaluable platform to engage loyal customers and test new ideas.
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