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CONSUMER PUBLISHING
In 2003, John Lewis launched their first Home catalogue – both an inspirational lookbook and directory to their furniture and homewares range were immediately successful and expanded to encompass Christmas Gift Guide, Festive Home, the Little Home Book, featuring smaller items in their range, and category-specific pieces such as electricals.
I led the creative team planning the concepts and content for each book, producing and art directing the photography and overseeing the design, artwork and print production. John Lewis Direct grew consistently at around 70% year on year during this period and the catalogues won several awards, both in the UK and internationally.
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