KATE WRIGHT

In May 2016, notonthehighstreet.com held it’s first off-line shopping event. The three-day experiential event called OpenDoor incorporated immersive experiences through eight category-themed  ‘doors’, partner workshops throughout the weekend and of course the opportunity to buy product including items made bespoke by the partners on site. 

 

The Creative team were tasked with creating the concept for the event and then bringing it to life, including stand design, branding, activation and post-event collateral. With a footfall of nearly 15,000 and a conversion rates from registrations acquired through the event at 30%, the event was a huge success.