KATE WRIGHT

Launched in conjunction with the brand refresh, the 'This is not...' campaign – a nod to René Margritte's surrealist work 'The Treachery of Images' (This is not a pipe) - used the new playful tone of voice and graphic visual style challenged customers to rethink their perceptions of both homewares and the brand. 

 

The campaign delivered an incredible return on investment, activating both new and returning customers, and outstripping targets to deliver the first annual profit for the business.