KATE WRIGHT

notonthehighstreet.com is a curated online marketplace for 5000 small creative businesses. With the ability to personalise many of the products on the website, the brand is a leader in the gifting sector and known for unique, handmade items. Updated in 2013, the branding needed to possess a distinctive personality with a playful visual language and a unique tone of voice that was flexible both for channels and content.